Is This Good Marketing?
October 02, 2007
On my way to the airport in Calgary on Sunday, I drove past a billboard for Q9 Networks that said:
Our data center client lists reads like a who’s who of Calgary businesses. Are you in it?
Marketing like this has always bothered me. It makes me want to flip the bird in their general direction, because climbing past the drivel it reads like this:
If you’re not hosting in our data center your company sucks.
Peer pressure for the enterprise. I thought we got past that in tenth grade?
Note to Q9 (this one’s free): Hire better marketing people.
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Yep, I’ve always found that’s it’s better to be as delicate as possible when telling a potential client that their current solution sucks. :-)
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