Updated: Shortened and fixed some grammar.

Seth Godin has posted (a number of days ago) an interesting piece on how even governments market themselves (in this post he is describing his experience at an Indian consulate).

I find that what Seth describes here, relates on a certain level to how a lot of businesses don’t need more technology, better web sites, or online e-commerce systems. Granted that these are all good things, and heaven knows there are a lot of businesses out there with really crappy websites. What a lot of businesses need are better ways of doing business, aside from the technology. Better workflow. Better customer experience. Knowledgeable employees. Common sense.