One thing that I love about Seth Godin is his unceasing efforts in trying to make companies see that they need to treat their customers with respect. This is made evident again in a great little piece he wrote about Apple’s $200 iPhone price drop that the mediawenttotown on.

He talks about a bunch of things Apple could have done to make the early adopters “ok” with the fact that they were just out $200. But then he goes on to say:

The key is to not give price protection to early buyers (that’s unsustainable as a business model) but to make them feel more exclusive, not less.

I wish more corporations would take the route of doing everything in their power to make their customers feel respected. To make their customers feel like they have a choice and could take their business elsewhere (even if they can’t take their business elsewhere).

I went out and picked up a new MacBook Pro yesterday, after the display issue on my wife’s iMac got so bad that finally the machine has become unusable. We’re gonna do a little swap – she’ll take my MacBook, I get the MBP, and the iMac is going to get thrown off a bridge or something.

What I wanted to comment about here is Apple’s Migration Assistant – which absolutely and undisputedly rocks my little world.

After pondering the long hours I was in for getting all my apps reinstalled, settings, passwords, serial numbers for apps, bla bla bla up and copied and running onto the new Mac – Nick pointed me to the Migration Assistant (which I’m not sure I even really knew about) and off I went. Plugged in my male-to-male FireWire cable into both machines, and booted the MacBook into Target Disk Mode (hold down ‘T’ while powering up until the FireWire symbol displays on the screen). The Migration Assistant asked me what users I wanted, if I wanted the Applications as well, and blammo. I went into the hot tub for a while, and when I got back I had my user, files, documents, library, settings, applications und alles.

So far there are only two apps that didn’t come over seamlessly, and those would be Parallels and Mozy (which, if you haven’t tried, is the best backup software I’ve ever laid my hands on), both of which I needed to reinstall, but after a bit of fiddling are working fine again. All told this thing saved me hours, and I’m sure I’ll use it again on my next Mac purchase.

A few weeks ago I was introduced to kayak by Nick. I’d never before seen meta-search executed this brilliantly. The filters, along with the flexible date implementation, beautifully integrated Ajaxian city searches, among dozens of other features left me with an absolutely jaw-dropping user experience.

If that weren’t enough, it made me smile a big, huge dumb grin, seeing the personality they crammed into this finely crafted application:

Well done to the folks at Kayak.